لیست پرکاربردترین لغات در زمینه بازاریابی درزبان انگلیسی

Here is a collection of Top 20 Words in marketing as listed below:

1  brand  n. a particular make of product - to brand v. - branded adj. 

2  consumer  n. the person who buys and uses a product or service - to consume v. 

3  cost  v. [cost, costed/cost, costed/cost] to estimate the price of making a product - costing n. 

4  develop  v. to create a new product or improve an existing one - product development n. 

5  distribution  n. the delivering of products to end-users, inc. advertising, storing etc 

6  end-user  n. the person, customer etc who is the ultimate (and so real) user of a product 

7  image  n. the concept or perception of a firm or product held by the general public 

8  label  n. small piece of paper, metal etc on a product giving information about it 

9  launch  v. to introduce a new product, with publicity etc - product launch n. 

10  mail order  n. the selling of goods by post - mail-order catalogue n. 

11  market research  n. study of consumers’ needs & preferences, often for a particular product 

12  packaging UK  n. the wrapping or container for a product 

13  point of sale  n. the place where a product is actually sold to the public - point-of-sale adj. 

14  product  n. something made to be sold; merchandise [includes services] - to produce v. 

15  public relations  n. creation and maintenance of a good public image - public relations officer n. 

16  registered  adj. registered or officially recorded as a trademark - ® abbr. - to register v. 

17  sponsor  n. firm supporting an organisation in return for advertising space - also v. 

18  S.W.O.T.  abbr. Strength, Weaknesses, Opportunities, Threats 

19  total product  n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc 

20  trademark  n. special symbol, design, word etc used to represent a product or firm - " abbr.